Here’s why Zillow is ceasing operations of their home-purchasing division.
There is some huge news in real estate that I need to share with you. Zillow has ceased purchasing homes through their Zillow Offers program. Homeowners were using this program to get fantastic cash offers, close within two weeks, and skip the process of listing without having to take much of a discount.
Why did this happen? You know how I say that Zestimates aren’t all that accurate due to the inaccuracy of their data, and a home’s value can’t be determined solely through an algorithm? It turns out that those inaccurate Zestimates are what caused Zillow’s shuttering of this program.
They were basing their price off of the Zestimate technology. Say your Zestimate was $800,000; Zillow would make you an offer at or above that price. Last quarter, Zillow lost $350 million on properties they purchased at the Zestimate value when they tried to resell. They're estimating another $300 million loss in the fourth quarter of 2021.
We’ve been saying this for the last two years. What Zillow was paying for homes for the last few years made no rational sense. Corporate money was flowing into local markets and throwing everything out of whack.
"Zillow lost $350 million on this program in Q3."
The main takeaway here is that the Zestimate is not accurate. It’s a good starting point, but just know that it’s likely off by 10% to 20%. Don't trust the Zestimate; trust your Realtor. A professional like myself who has boots on the ground can determine the best price for your home and get it sold for top dollar.
If the convenience of a quick sale is what interests you, we can also help you through our instant offer program here at Elevate Realty Group. Reach out to learn more.
As you start to plan your next move, make sure you consult an expert. If you have questions about selling your home or anything else related to real estate, don’t hesitate to reach out via phone or email. We look forward to hearing from you soon.
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